Inovense
Selected work
ProductSystemsBuildE-commerce

CheckoutLeak is a revenue leak detection platform.

Not an analytics dashboard. A detection and recovery system that finds what Shopify and Stripe operators are losing at checkout, ranked by actual recovery potential.

Product identifier

CheckoutLeak

Revenue Leak Detection Platform

Scans Shopify and Stripe for hidden revenue losses

Ranks findings by monthly recovery potential

Built for operators running at scale

Client

CheckoutLeak

Engagement

Full product design and build

Category

Revenue intelligence

Scope

Website, backend, and core detection engine

Overview

Revenue losses at checkout are quiet. They compound before anyone looks.

CheckoutLeak is a revenue leak detection platform built for Shopify and Stripe operators. It scans checkout and billing environments to surface hidden losses, identifies the root cause of each issue, and ranks findings by monthly recovery potential.

Standard reports show what happened. CheckoutLeak shows what is being lost and why, across checkout friction, payment method gaps, and failed billing recovery.

What it detects

Checkout exit points by step and device

Payment method coverage gaps

Failed billing and retry opportunities

Configuration issues affecting conversion

Multi-store consolidated revenue gaps

Recovery potential ranked by impact

What we built

Website, backend, and detection engine. One complete product.

01

Website

Marketing and positioning layer

CheckoutLeak needed a website that could communicate a technically precise product to a non-technical buyer. We designed and built the full marketing surface: positioning, copy, conversion flow, and pricing structure. The goal was clarity without oversimplification.

02

Backend and infrastructure

Detection pipeline and data layer

We built the backend infrastructure that powers the platform: store connection and authentication, Shopify and Stripe data ingestion, detection pipeline architecture, automated scanning cadences, and multi-store reporting consolidation.

03

Core software layer

Revenue leak detection engine

The intelligence layer is the core of the product. It runs detection logic across checkout friction, payment method coverage, and failed billing recovery. Each finding is structured with a root cause, recovery estimate, and fix path. Findings are ranked by monthly recovery potential so operators know exactly where to focus.

Approach

Product, UX, and system design treated as one problem.

Detection before display

The detection logic had to be precise before the interface had any value. We prioritized the accuracy and structure of each finding over the surface layer.

Ranked output, not raw data

Operators do not need more data. They need prioritized action. Every finding surface is structured around recovery potential, not volume of signals.

Positioning matched the product

The website had to earn trust with a technical audience without becoming a feature list. We wrote and designed it to communicate operator-grade positioning with precision.

One system, not three separate deliverables

Website, backend, and detection engine were designed as one product. Decisions in the UX informed the data model. Positioning informed the detection categories.

Outcome

A working product that surfaces what standard tools miss.

Operators connect their Shopify and Stripe stores and get a structured view of where revenue is leaking.

Each finding includes a root cause, a recovery estimate, and a fix path. Nothing to interpret manually.

Findings are ranked by monthly recovery potential. Operators know what to fix first.

Multi-store operators get consolidated reporting across all stores in one view.

CheckoutLeak runs on invite-only operator access. The product is live. The detection engine runs automatically. Operators see recovery opportunities within hours of connecting their stores.

Case clarity

Questions this case answers directly.

What does this case prove about Inovense?

It proves we can design and build a complete product from scratch: website, backend infrastructure, and the core intelligence engine in one engagement.

Build lane

Which service lanes does this case support?

This case maps directly to Build and Systems. It demonstrates product design, frontend execution, backend infrastructure, and detection system architecture.

Systems lane

Who is this most relevant for?

Founders and operators who need a full product built, not just a website. Teams who need backend infrastructure, a core software layer, and a market-ready surface delivered together.

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Need a full product built, not just a website?

We design and build complete systems for founders and operators who need the website, the backend, and the core software delivered as one product.